How to Get Press Coverage Without Hiring a PR Agency
Agencies don't have exclusive access to journalists. What they have is experience. Here's an honest look at what they actually do, and what you can realistically handle yourself.
How to Find Journalists to Pitch (Without Buying Expensive Databases)
You don't need expensive software to find journalists. You need to know where to look. Here's a step-by-step guide to building your first press list for free."
What Journalists Actually Want to Write About (And How to Give It to Them)
Journalists don't care about your business. They care about stories their readers care about. Here's how to tell the difference.
How to Pitch Journalists: Write Emails That Actually Get Opened
Most pitches get deleted in five seconds. Here's a real email that didn't, and why it works