Hey, I’m Dan.

For more than 10 years, I’ve helped start-ups, scale-ups, and household names earn links and coverage from top-tier media - both in the UK and around the world.

How? 

By combining classic PR storytelling techniques with unique data insights to create campaigns that resonate with journalists and their audiences, and position clients as experts in their fields.

I’m also one half of GoodBrothers, a multi-award-winning boutique PR agency, trusted by some of the world's biggest brands.

UK Search Awards Logo with black text and arrows pointing right.
A smiling man with glasses, a beard, and short dark hair, wearing a light gray polo shirt, posing in front of a yellow background.
Logo of the European Search Awards Finalist with three stylized arrows pointing to the right.
Graphic design with the text 'UK CONTENT & AWARDS SILVER' in bold, stylized fonts and bright colors.
Graphic with an abstract arrow design pointing right, alongside text that reads 'Global Search Awards Winner'.

My Process

As someone who worked at one of the UK’s most recognised price comparison websites, and is now a small business owner, I understand the demands placed on people's time - whether they’re a senior manager at a publicly listed company, or a founder just trying to get their start-up off the ground. 

And it’s those experiences that have shaped my no-nonsense, transparent, and flexible approach.

No gimmicks, no jargon, no massaged reports, and no excuses. 

Just good stories and great data to create campaigns that deliver.

A person with manicured nails drawing a flowchart on a white sheet of paper with a gold-colored pen, with the flowchart including boxes and arrows.

Work With Me

Need targeted support without the full agency commitment?

I offer a range of flexible freelance services for businesses and teams who need an experienced hand on deck.

Looking for something bigger?

You can also find me at GoodBrothers, creating award-winning campaigns for brands with ambition.

Get in touch
Get in touch
Person typing on a laptop keyboard with a computer monitor in the background.

Services

Whether you need help uncovering stories in your data, building digital PR campaigns from scratch, or sharpening your team’s skills, I offer flexible freelance support designed to deliver results without long-term commitment.

  • Great PR starts with great insight.

    I specialise in turning raw numbers into stories that journalists want to cover.

    I can help with:

    • Turning your first-party data into news-worthy stories

    • Sourcing and analysing publicly available datasets, including government, industry, and market data, to uncover trends, rankings, and angles

    • Creating statistically sound methodologies for campaigns that need credibility and clarity

  • From idea to execution, I develop fully realised digital PR campaigns designed to earn links, coverage, and build authority.

    This includes:

    • Concept development

    • Data sourcing and analysis

    • Copywriting

    • Creating visuals. such as charts, maps, and tables

    If you need a complete campaign that lands coverage but don’t have the internal capacity, I can handle the full process.

  • Not every story requires a full digital PR campaign.

    If you just need to get news out there, I can help you craft the right message and deliver it to the right journalists.

    This includes:

    • Writing clear and concise press releases

    • Media list development and distribution

    • Supporting reactive and proactive media outreach

    A straightforward option for brands that need timely, targeted PR without complexity.

  • With experience working for major financial services companies, including GoCompare and MoneySuperMarket, I understand the balance between creativity, accuracy, and regulatory responsibility.

    I can help you to:

    • Create PR campaigns aligned with FCA guidelines

    • Generate clear, compliant messaging for products like insurance, credit cards, loans, and mortgages

    • Simplify complex concepts without losing precision

  • If your team wants to get into digital PR or sharpen existing skills, I offer tailored training designed around your goals and experience level.

    Areas covered include:

    • Digital PR fundamentals

    • Campaign ideation and data sourcing

    • Pitch writing and media outreach

    • Storyfinding from internal or external datasets

    • Hands-on mentoring or ongoing support

    Sessions can be delivered remotely or in person, as one-off workshops or part of a longer development plan.

Campaigns I’ve Worked On

  • Screenshot of an article titled 'Ecotourism Index: The Best Holiday Destinations for Nature Lovers,' featuring a top five countries list for ecotourists, with Brazil ranked number one, and a table of the top 50 countries for ecotourists including columns for country, biodiversity, protected areas, UNESCO sites, environmental performance, and CO2 emissions.

    Forbes Advisor: The Best Ecotourism Destinations

    Read
  • Screenshots of a whiskey distillery travel ranking website, showing top distilleries, their scores, and tasting experiences.

    Milroy's of Soho: The Whisky Travel index

    Read
  • A collage of three images related to internet accessibility. The first image shows the title and a brief description of the "Internet Accessibility Index" from a document or report. The second image features a cover or title page for the "Global Internet Accessibility Index" with an icon of WiFi signals. The third image displays a data table ranking countries based on various internet connectivity metrics, along with a map of the Americas highlighting the United States and neighboring countries.

    Broadband Choices: The Internet Accessibility Index

    read
See more case studies

Get in Touch

Whether you’re interested in working together, have a question, or want to share how a campaign went, fill out the contact form, and I'll get back to you shortly.