Desk with calculator, documents, notebook, keyboard, computer monitor, and office supplies.

Free Tools

These free Digital PR tools handle the small, fiddly jobs that slow campaigns down. No sign-up, no email address, no catch.

Includes our Google Search Operator Generator, Percentage to "1 in X" Converter, and Population Percentage Calculator tools.

Screenshot of Google search page with the words 'SEARCH OPERATOR GENERATOR' written over it in large purple text.

Google Search Operator Generator

Build advanced Google searches without memorising the syntax. Choose your keywords and filters, and the tool writes the search string for you.

Use it to find journalists who've covered stories like yours, and for tracking down coverage.

BUILD YOUR SEARCH
A large crowd of diverse people walking together with the text 'How Many People?' in purple in the foreground.

Population Percentage Calculator

Turn a percentage of a population into a real number of people.

Pick a country, enter your stat, and the tool tells you how many people it represents.

"31% of UK adults" lands harder as "more than 16 million people".

Use the calculator
White 3D percentage sign with blue text reading 'Percentage Translator' over the symbol.

Percentage to "1 in X" Translator

Journalists rarely write "18.4% of adults". They write "nearly one in five".

Enter a percentage, and this tool turns it into the plain-English phrasing that works in headlines, pitches, and press releases.

Use the calculator