Learn digital PR: run low-cost campaigns that earn coverage and backlinks
A self-guided course, templates, and free tools to help small businesses earn press coverage and backlinks, without hiring an agency.
Why Did I Create The Digital PR Toolbox?
According to a survey from Buzzstream, the cost of hiring a Digital PR agency or freelancer ranges from £2,000 to £6,000 ($4,000–$8,000) per month, a price that's simply out of reach for most small business owners.
That leaves many people cycling through a revolving door of agencies that promise to deliver for less but rarely do, or turning to tactics like guest posting, link-buying services, and link exchanges. These might improve rankings, but they do nothing for brand credibility.
The Digital PR Toolbox is a one-time, affordable alternative. It's a practical, self-guided Digital PR course designed to teach you how to run your own campaigns, build valuable backlinks, and grow your business to a point where external agency support actually makes sense.
Who is The Digital PR Toolbox for?
Anyone who wants to run simple, effective, low-cost Digital PR campaigns without needing to hire an expert.
That includes:
Small business owners who want to earn press coverage and backlinks on a tight budget
In-house marketing and comms teams looking to add Digital PR to their skill set
Agencies wanting to develop Digital PR as a new service offering
Founders and entrepreneurs looking to understand Digital PR and link building before approaching an agency
Anyone trying to demonstrate the value of Digital PR internally to secure budget
Who The Digital PR Toolbox may not be for
This isn't an in-depth academic course on Digital PR theory.
If you're looking for advice on link buying, PBNs, guaranteed placements, or niche edits, this isn't for you.
Experienced Digital PR professionals will already know much of what's covered, though you may still find the tools, templates, and cheat sheets useful.
What You’ll Learn
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A fast, practical introduction to Digital PR for beginners.
We cover what Digital PR is, what it can do for your business, and how it differs from traditional PR and other link-building methods.
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Good PR sits at the intersection of what you want to say and what journalists want to write about.
You'll get a proven system for finding Digital PR campaign ideas, including real examples of campaigns that earned coverage from major outlets.
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You don't need to be a graphic designer to create great campaign assets.
We look at free and paid tools for building professional-looking visuals that help your story land.
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Whether you're targeting local, national, or international publications, you'll learn how to find the right journalists and their contact details, step by step.
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Learn how to write pitches and press releases that get opened by increasingly time-strapped journalists.
Includes real examples of pitches and press releases that earned links and coverage from major news outlets.
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Know what to track, how to interpret your coverage, and how to use what you've learned to make your next campaign stronger.
What's Included
Alongside the course content, you'll get access to a full suite of Digital PR tools and templates:
The Index Campaign Cheat Sheet: Automatically scores and ranks up to 50 subjects across four criteria, with customisable weightings. Built for index-style campaigns like 'Best Cities for X'.
Ideas Evaluation Worksheet: Covers a ten-step process for identifying strong Digital PR ideas before you invest time building them.
Press List Template: Structured for recording journalist contact details clearly and efficiently.
Real Pitch & Press Release Examples: Actual emails sent to journalists that earned links and coverage from major news outlets, shared exactly as I sent them.
12-Month Digital PR Dashboard: Tracks your links and coverage month by month so you can monitor performance at a glance.
Campaign Video Breakdown: Walks through one of my Digital PR campaigns step by step, from start to finish.
Free Data Sources: Curated from publicly available datasets for building data-led campaigns.
My Full Tool Stack: Every subscription and plugin I use day-to-day as a full-time Digital PR professional.
Free Signup Period!
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We're gathering feedback from early users.
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Free Signup Period!
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We're gathering feedback from early users.
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Free Signup Period! 〰️ We're gathering feedback from early users. 〰️ Free Signup Period! 〰️ We're gathering feedback from early users. 〰️
£119
The Digital PR Toolbox
Learn how to launch your own Digital PR campaign & get access to my tools, templates, cheatsheets and resources
FREE
£70
Tools Only
Already know the Digital PR basics? Access the full toolkit without the educational content.
FREE
Get in Touch
Whether you’re interested in working together, have a question, or want to share how a campaign went, fill out the contact form, and I'll get back to you shortly.